online business weblogThis Is Future Internet Marketing

A crucial building block in setting up a website is the registration of a domain name.  Whether you are a butcher, baker, or candlestick maker, or if you want to start up a website to advertise your garage band, the entire undertaking begins with the choice of your domain name.

Next you might ask- “What makes the best domain name choice?”.  The answer is, it depends.  What I mean by that is if your site is just going to be devoted to family photos and events, domain name choice isn’t as important as it might be otherwise.  Why not?  Most likely in that instance you’re not looking for tons of traffic, friends and family are your target audience, to keep them up to date.  In a case like this, it does not matter whatsoever if you find a domain name like “bobswebplace.net” or not, since most likely you will only be giving out the website address to a few friends and family and maybe some coworkers.   

So really what is most important in coosing your unique domain is the TYPE of site you want to publish.  If it is only for friends to see, it hasn’t got as much relevance as a business related or e-commerce website.  However…

What if you want as much traffic to your website as possible?  What if you are looking for business on the internet?

It can bring huge dividends to have a domain name that reflects your site or business.  Depending on the type of business, an electrical contractor for example, would people look for your electrical contracting business online if your website had an obscure name like “bills-business.com?  So be sure and choose carefully when deciding on a domain name.  Best case scenario is to get the name of your business as a dot com or dot net, etc.  In lieu of that, at least try to get the category of business that you are in incorporated in your domain name.  For example, a plumbing website should have a domain name like plumbers.com or bobtheplumber.com, something that immediately associates the domain name with the theme of the site.  It’s all about branding, and making a lasting impression on the target audience or customers.

You need to search the WhoIs database to find a domain name that has not already been registered.  For a quick search of your desired domain name, I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose.  When searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it.  If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.