online business weblogThis Is Future Internet Marketing

When you have a website, you can’t just leave it on its own. You will have to find a way to track how it’s doing. You can’t even just stop at knowing whether or not people are visiting your site. If they are, you have to know how many of them do it. You also need to look into the locations of the people who actually visit, the pages they open on your website, the actual time they spend on each actual page they visit and all other information that reflects their behavior in your site. These are called your visitor statistics and if you really want your website to work as a marketing tool, you need to understand and use them. Of course, traffic is good but it’s not all you want. Traffic that converts to sales is. Again, this is not something you can help with guesswork or intuition. You need to have a scientific way of providing an answer to the all important question of how much traffic you’ve had that actually ended up with a purchase. This is, after all, the most important question of all when it comes to ad tracking. Therefore, you can’t answer it with anything less than scientific. The other question now is, how do you make traffic end up in sales? While there’s no hard and fast rule on this, you can try to do your best in improving your site according to the response and behavior manifested by your visitors as told by your website statistics. For example, you have a web page where a lot of people spend at least this number of minutes reading and viewing your products’ images. And then, you have a similar web page where people barely reach fifteen seconds visiting before they click away. By knowing which how much people enjoy each web page you have, you would know which products need more marketing and which may be more in demand and should increase in supply. Or by simply knowing from which geographical location your visitors are, you would know where you might need to work on building your brand more. The value of these statistics don’t rest on your knowing them. You need to act on them as well in order for your website tracking efforts to be worthwhile. And when it comes to tracking that website, you need a software to do the job. There is practically no means for you to manually detect and record activity on your site. But with a specially designed software, you can be assured of regular and accurate reports. Related to tracking your website statistics is tracking your online ads. That’s because these ads will always play a role in delivering traffic to your site. Unless you’re able to track your ads as well, website optimization efforts may not come full circle.

Whatever the range or nature of your company, having a website is constantly advantageous for many different reasons but most of them point to your constant need to be where the people look. These days, it’s the Internet. However, it’s not enough that you do have a site. You also have to make it as traffic-attractive as possible because that’s the only a web site helps. Getting your website to work can mean a lot of things but all will still essentially boil down to web design and how it affects search engine optimization. Besides, the advantages offered by an online presence are unrivaled to what anyone can achieve using more traditional media. Thus, when putting up a web site, you need to get serious about its design. A good web design will not rest on the homepage though this part will absolutely make lasting impressions. We’re not simply talking about visual design here. A homepage must instantly reflect easy navigability of the site, which means people must not have to look so far and wide just to find a link to click for whatever information they need. The physical structure of your site is something that will need you to invest a lot of your time and effort in. On the other hand, again, it’s not enough that you have an impressionable website. Now you need to make people aware that such a site exists and that it represents your company or business. Somewhere around this part, the principles of search engine optimization come to play. SEO is, of course, is anything that makes your web page land on the front page of SERP’s (search engine results pages). If you thought this was the discretion of the search engine’s algorithms, you were probably right. But you will still always have a hand in influencing how these algorithms index a page. In other words, yes, you can work your way up the SERP’s if you stick to time-tested SEO rules. And while it may appear to be complex, getting a good search ranking is all a matter of two things – content and keywords Content is, of course, information you put in your site and for it to be good, it must we well-written, factual, relevant to the times and fresh. Since search engines index pages electronically, there’s no reliable way for them to detect good content based on these requirements except for freshness. Thus, Internet users will be the final arbiters of judging the quality of a web page’ content. When it’s good, more people end up reading it which translates to more traffic and more links. This is the part where search engines pick up the cues. On the other hand, keywords are words singled out by search engines for the high volume of searches made on relevant products or services relevant to them. This means that when people run a search on one keyword, web pages containing that keyword will turn up in the SERP’s. However, since there could be many pages in the search engine’s database that will contain that keyword, the site owner must be able to put keywords in strategic places in his content. Although this is still no assurance that a web page will get a good SERP ranking, it will perk up its chances, along with other factors such as backlinking and content. One of the best web design companies in St Louis is STL Web Solutions which you can partner with as you create an effective website for your business. After all, when you do mean business, you’ll only want to entrust everything to the pros.

A Special BUSINESS WEB DEVELOPMENT Report:
From One Gutsy Online Home Business Owner to Another

During a recession like this, learning about how to make more money is often the most rewarding experience for any business leader.

How does this happen? Amazingly, it is no surprise that one of the best ways that is encountered for the corporate executive to change for the better is to publish and market a book and become a bestselling author.

Wonderful, you’ve made the decision to publish and market a book. Congratulations, success is in your future! A book can give you recognition and help you to attract higher numbers of customers to your business. And if those are your only goals, then it would be important to learn to market your book fast. But you might miss one of the best reasons for having a book if you just concentrate on getting it done fast. That reason is to make money

The quick and easy way to attract more recognition and clients is “slowing down and taking the time to create a bestselling business around your book”, says top business coach DrProactive Randy Gilbert. He says that you will be rewarded with an outstandingbook, more money, and a continuing stream of revenue far in excessive of what you would have otherwise made with just a book.

It can make you a bestselling author, and a millionaire at the same time, which is why DrProactive named “bestselling business”. Getting busy and starting to write and market a book that has a business created as an integral part of it, is critical.

There are a number of components that can help market your book successfully, no matter what its subject. Some features are absolutely necessary if you want to sell enough books to make it a bestseller. Everyone knows that in order for your book to be sold in retail stores, it must have an EAN barcode, an ISBN number, and certain bindings and features.

However, if you add certain less well known features to your book, you will hugely expand your book’s marketability. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.

Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.

Feature 1 – Begin with a powerful theme and grow it. Give your book a zesty title that grabs attention. Outline your book and be specific with what you want in it so you attract the right people. Just gathering a list of your best ideas and putting a cover on it is not enough. That will get you a book, but it won’t be a bestseller. You want something that you (and others) will be proud to promote.

Feature 2 – Become known as the top expert by collecting stories from others. Ask people in your field to share a personal story with a self-help element relating to something in your outline. You’ll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. Tips, strategies, insider secrets, specific examples, and important resources are things you should add to every story, whether it be yours or others.

Feature 3 – You can build in marketing value by quoting the top people in your field. Choose the quotes wisely so that they match the theme of each of your sections. Consider using quotes from “live” people who might be flattered enough so that they tell others to buy it and help with promoting your book to their customer list. And, they might even buy some for themselves to give away to colleagues and special clients.

Feature 4 – Proactively seek out interviews and endorsements, and find the right person to do the Foreword. Interview other experts if you can and use the opportunity to get relevant examples for your section of the book and audio clips for promotion. Your book will have greater credibility by including interviews and testimonials from experts.

Feature 5 – List all of the people and organizations who helped in creating the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. And it is often very helpful to seek out a sponsor to partner with in your promotion.

Feature 6 – Add an index so that your book is easier to read and use. This is often an overlooked feature, however it makes your book more saleable to libraries, which of course is a huge buyer of books and will increase your reading audience..

Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.

Bonus Feature – Include a bibliography. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. Be sure to include the books from any experts who contributed stories, interviews, or examples.

SUMMARY:

The more features above you can add to your book, the easier it will be to market and promote. Especially focus on the features that get other people involved in your book, because the more that you involve others and promote them, the more likely they will help you in promoting your book… it is called the Law of Reciprocity and it works like a charm.

If you need help to know more about how to market a book that makes money and makes you a bestselling author, then follow the secret formula that the top 1% use to successfully achieve that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.

The Company
1&1 Internet is an international web hosting company set up in 1998. They have set up offices in Germany, France, Spain, Austria, the UK and the US.

Products and Services Provided
The customers are provided with four different plans from which they can easily choose the one that fits their budget best. The plans are: Beginner, Home, Business and Developer.

As the very name suggests, The Beginner plan is for those who are building or hosting their first site. The plan is only .99 per month. It includes: one domain for the whole time you keep the package, 10 GB storage space, unlimited bandwidth, the ability to host unlimited 1and1 domains, host up to 20 external domains, 25 subdomains, 1 FTP account and the ability to manage your files through your web browser. You also get 600 email accounts with 2 GB storage. Customers get access to a site builder and photo gallery, one blog and up to in marketing credits (from Google, Yahoo and CitySearch.)

The Home plan is designed for nonprofessional customers. The plan is only .99 per month with 3 months free if you buy it annually.) It includes: two domains for the whole time you keep the package, 150 GB storage space, unlimited bandwidth, the ability to host unlimited 1and1 domains, host up to 50 external domains, 100 subdomains, 10 FTP account and the ability to manage your files through your web browser. You also get 1200 email accounts with 2 GB storage. You get access to: a site builder and photo gallery, two blogs, click and build applications, spreadsheet merchandising (allows you to make and sell products on your site) and up to in marketing credits.

The Business plan is meant for small to medium sized businesses. The plan costs only .99 per month, but comes with 3 months free (when purchased annually.) It includes: three domains for the entire time you keep the package, 250 GB storage space, unlimited bandwidth, the ability to host unlimited 1and1 domains, host up to 100 external domains, 200 subdomains, 10 FTP account and the ability to manage your files through your web browser. There are also 2500 email accounts with 2 GB storage. Customers get access to: a site builder and photo gallery, two blogs, click and build applications, spreadsheet merchandising, email marketing, mailing lists and up to 0 in marketing credits.

The Developer plan is meant for web developers. The plan costs only .99 per month (with 3 months free when purchased annually.) It includes: five domains for the whole time you keep the package, 300 GB storage space, unlimited bandwidth, the ability to host unlimited 1and1 domains, host up to 200 external domains, 600 subdomains, 50 FTP account and the ability to manage your files through your web browser. You also get 2400 email accounts with 2 GB storage. Customers get access to: a site builder and photo gallery, two blogs, click and build applications, spreadsheet merchandising, email marketing, mailing lists and up to 5 in marketing credits.

Pros

You can pick the most suitable plan for you
Both Linux and Windows hosting are available

Cons

Dedicated server and VPS plans are not available outside of the United States or Canada. For international customers who need them, 1&1 internet  is not a good option.
You purchase the plans annually only

The Verdict
It’s a reasonable choice for those who need shared hosting. The pricing plans are decently priced for what they include, making them an excellent value. Click here to visit 1and1 hosting