When I first started selling on the Web, the first major
problem I ran into was bringing customers to my door. I put
banner ads on other sites, organized reciprocal links and
joined Web rings. Those methods all worked to some extent,
but what really did it for me, what turned my business from
a small earner into a major money-grabber, was figuring out
how to use search engines.

Sure, I?d submitted my sites to the major search engines as
soon as I?d finished building them, but I didn?t really pay
them much attention. After all, I figured search engines are
just for people who are looking for information; they?re not
really good for commercial sites. Boy, was I wrong!

One day, I sat down and checked out which sites were popping
up first in the categories that suited my businesses. I
found that all the top-ranked sites were my biggest
competitors. And when I say biggest, I mean these guys were
in a whole other league. They had incomes that were ten or
twenty times the size of mine?no wonder they had top billing
at Yahoo! and Google! And then it clicked. Search engines
don?t list sites by size, they list them by relevance. These
sites weren?t listed first because they were big; they were
big because they were listed first!

That was when I began to ?optimize? my pages and think about
meta-tags and keywords. As my sites rose through the
listings, my traffic went through the roof. And not just any
old traffic! The people that came to my sites from search
engines hadn?t just clicked on a banner by accident or
followed a link from curiosity, they?d actually been looking
for a site like mine. My sales ratio went up like a rocket.
I?d created my own big break.

In this chapter, we are going to discuss all proven
strategies of Search Engine Optimization. We would discus
how to optimize your site, submit your pages and pick up the
targeted traffic you need to make cash. This chapter is
probably the most important chapter in the whole book. It?s
crucial that you read it carefully.

Let?s start with search engines.

How Search Engines work

Internet search engines are special sites on the Web that
are designed to help people find information stored on other
sites. There are differences in the ways various search
engines work, but they all perform three basic tasks:

- They search the Internet — or select pieces of the
Internet — based on important words.

- They keep an index of the words they find, and where they
find them.

- They allow users to look for words or combinations of
words found in that index.

Early search engines held an index of a few hundred thousand
pages and documents, and received maybe one or two thousand
inquiries each day. Today, a top search engine will index
hundreds of millions of pages, and respond to tens of
millions of queries per day.

Spidering

Before a search engine can tell you where a file or document
is, it must be found. To find information on the hundreds of
millions of Web pages that exist, a search engine employs
special software robots, called spiders, to build lists of
the words found on Web sites.

When a spider is building its lists, the process is called
Web crawling.

In order to build and maintain a useful list of words, a
search engine’s spiders have to look at a lot of pages. How
does any spider start its travels over the Web? The usual
starting points are lists of heavily used servers and very
popular pages. The spider will begin with a popular site,
indexing the words on its pages and following every link
found within the site. In this way, the spidering system
quickly begins to travel, spreading out across the most
widely used portions of the Web.

-Indexing

Once the spiders have completed the task of finding
information on Web pages, the search engine must store the
information in a way that makes it useful. There are two key
components involved in making the gathered data accessible
to users:

- The information stored with the data

- The method by which the information is indexed

In the simplest case, a search engine could just store the
word and the URL where it was found. In reality, this would
make for an engine of limited use, since there would be no
way of telling whether the word was used in an important or
a trivial way on the page, whether the word was used once or
many times or whether the page contained links to other
pages containing the word. In other words, there would be no
way of building the ranking list that tries to present the
most useful pages at the top of the list of search results.

To make for more useful results, most search engines store
more than just the word and URL. An engine might store the
number of times that the word appears on a page. The engine
might assign a weight to each entry, with increasing values
assigned to words as they appear near the top of the
document, in sub-headings, in links, in the meta tags or in
the title of the page. Each commercial search engine has a
different formula for assigning weight to the words in its
index. This is one of the reasons that a search for the same
word on different search engines will produce different
lists, with the pages presented in different orders.

An index has a single purpose: It allows information to be
found as quickly as possible. There are quite a few ways for
an index to be built, but one of the most effective ways is
to build a hash table. In hashing, a formula is applied to
attach a numerical value to each word. The formula is
designed to evenly distribute the entries across a
predetermined number of divisions. This numerical
distribution is different from the distribution of words
across the alphabet, and that is the key to a hash table’s
effectiveness.

The search engine software or program is the final part.
When a person requests a search on a keyword or phrase, the
search engine software searches the index for relevant
information. The software then provides a report back to the
searcher with the most relevant web pages listed first.
Is Your website search engine friendly? If you have any
doubts, it may be time to take a look and make your own ?big
break?.

Warmly,
Sam

CPA Insider Swears Under Oath: His Zero Friction Marketing Methods Are NOT Illegal!

To anyone reading this my name is Sam Lozano, and I’m the owner of CPABullet.com, CPA network. After seeing an immense volume of sales and traffic come through my network I thought this guy was doing something illegal and was ready to shut down his account!

With the advent of web 2.0 development, the scope of establishing social links with other people have increased. This concept brings together different social communities on any common issue and share with each other their ideas and views so that there is knowledge enhancement.

Internet has speeden up the process of communication, therefore people don’t face much difficulty in contacting other people via internet. Web 2.0 is fast gaining popularity amongst young people as they get the opportunity to work in diverse fields in different styles thus providing enough motivation and excitement. Here you can develop ideas that seems to be appealing for many social communities and come up with outstanding concepts.

With the help of web 2.0 website owners can get access to photo sharing, RSS, banner ads, forums and much more on internet. The use of such services gives complete and clear idea about your website to the customers thus leaving no chances for any confusion. It gives the opportunity to improve the site appearance by producing more number of interactive ideas.

Percentage of online positive results increases when a website is more user-friendly and flexible in nature. Web 2.0 has the potential to offer good facilities to the companies. The users get the chance to not only include details about their products and services but also form their social communities and network for getting views and opinions of the customers. Many websites also arrange for open discussion forums where they can share and talk freely without being restricted or bounded.

You can work towards betterment of your website look by inserting various technological features into it. This dream can be materialized through the technology of web 2.0 and doing experiment with newer techniques. Now-a-days ready to use modules are available in the market making website designing much easier and interactive. It offers ways to promote your ideas by putting good quality content, thus users get access to more accurate information.

Web research shows that increasing number of websites are interested in development of online social communities for greater popularity. This is good for improving a site’s features and technologies. Businesses now wish to participate in social networking and use available communication means and tools for effective interaction. By putting blogs, forums, chat rooms, RSS and so on websites get positive outcome as they get to know user’s views and thoughts about their company.

Copyright © 2009

The sky’s the limit really. It depends on how much time and money you have to invest. You could buy the license to retail almost any product through a website or create your own product.

Most people start out by becoming and affiliate and market the products and services of others. It’s called Affiliate Marketing.

There are a few websites like ClickBank that list thousands of products and services created by many different authors. You just research them, pick one or two, create an affiliate link to their site so that you get commissions on the sales you make and advertise that link on a website you create.

This is the easiest way to get involved with Internet Marketing. In order to see any real success, you must choose an awesome, sought after product or service to represent. They must provide real value for the people who would purchase them.

The commission you earn must be high enough to justify the time and expense involved in promoting the product or service. Different products offer different commission payouts. You must determine which ones meet your needs.

I got started as the author of an ebook which is an example of a virtual product. It is completely digital. No product to stock or ship which saves a lot of time and expense. I chose what level of commission that I would pay out and several people signed up as affiliates to promote my product.

It is widely accepted that the best type of product or service to represent has a recurring commission. In other words, when the buyer subscribes for use of a monthly service, they pay a monthly fee. Some products pay a portion of that monthly fee to you called Residual Income.

Some of the best opportunities out there involve multiple profit centers that all produce residual income. So, when you sign up a customer as an affiliate, you receive multiple streams of income from the same product.

Remember that whatever you choose to market, it must be something of definite value, interest and appeal. That’s the definition of a ‘marketable’ product or service. Purchasing the product yourself is sometimes the only way to know for certain if it can deliver on its claims. Tags: affiliate marketing, affiliate program software, called Affiliate Marketing, free affiliate programs, internet marketing affiliate program, marketable' product, recurring commission, top affiliate program, top affiliate programs
]]> http://googleonlinebusiness.com/weblog/2010/02/04/what-types-of-products-and-services-can-you-market-online-2/feed/ 0 http://googleonlinebusiness.com/weblog/2010/02/03/the-fastest-ways-to-earn-money-on-the-internet/ http://googleonlinebusiness.com/weblog/2010/02/03/the-fastest-ways-to-earn-money-on-the-internet/#comments Wed, 03 Feb 2010 00:00:00 +0000 ripraprip http://googleonlinebusiness.com/weblog/2010/02/03/the-fastest-ways-to-earn-money-on-the-internet/

This video is real time. No funky edits… No camtasia tricks to insult your intelligence. I even had the video verified by Equifax. And after watching it you’ll understand why this this system is so controversial and why I was willing to leave $100,000 behind to preserve my secrets.

In the world of online business today in order to build a successful Internet business a web site must be “thick” in contrast to all the “thin” sites that have been literally knocked out of the search engines over the last couple of years. The difference between a thick and thin site is easy to understand, thick sites supply page after page of useful and valuable information to the net while thin sites are nothing more then a few sales pages thrown up providing little value to anyone. In order to have a growing online business a thick web site is needed.

The talk about thick and thin sites are newer webmaster terms and perhaps the proper words or phrases that explain them rather than trendy online marketing lingo are the-based sites and mini-sites. Mini-sites have been used by many Internet marketers to throw up site after site on the net. These sites are just a few flashy sales pages trying to force a sale on one product. Many times they are affiliating sites in which the business owner is working towards collecting a commission on the product they are trying to sell. Theme-based sites are just the opposite, and they are an information portal based on a certain theme, the object of these business owners is to make their site as best a resource on the theme as possible. The Theme-based sites are the ones which turn into a successful Internet business over time.

The search engines have always been advancing towards ways to give their users the best web sites with the information they are searching for. The mini-sites were always about no value and content and doing search engines optimization and even black hat marketing tricks to get these thin sites to the top of the search results and collect the money on sales. With the search engine’s algorithm always trying to eliminate such sites from their search results and the last couple of years have been able to do so. The reason for this is because these mini-sites provide little to no value for the people searching for information and web surfers really hate sales pages when they are researching something online.

The theme-based web site business is a successful Internet business and even more so today. The theme-based sites beat out these mini-sites every time because they give both the search engines and the users the best experience. This is the win-win scenario that all businesses need to be successful in the ever growing competitive market. The theme-based web site is also more fun for the webmaster if done properly.

Here is a quick look at the difference between the two. A mini-site will find a great affiliate program let’s say for selling some new hot and trendy golf clubs. The webmaster whips up a quick 3 page web site doing nothing more but showing pictures of the clubs and saying how they must buy now. There is no information about golf clubs available, no unbiased comparisons and the site is built by a business owner who hates golf with a passion. This comes off loud and clear to the visitors and the search engines and is hardly adding value to the Internet and its users.

Now the theme-based site creates a much more successful Internet business because it does the opposite. The business owners of this theme-based site started it because he or she’s absolutely loves golf, been playing since the age of five and has golfed every major course in the world. The site is based on the beloved theme of golf and supplies everything from golf clubs’ resources to reviews of all the best courses around the world. The web site has lessons for beginners to advanced with tips for improving anyone game. This web site is the resource portal about everything golf with hundreds of pages of useful and relevant information for the visitors. The web site provides links to purchase highly recommended golf equipment, sells advertising on the pages for related golf products and services and keeps everything in the highest quality because the business owners know what is best for their visitors.

So the question then becomes which of these two commonly used business plans seem bet for starting a successful Internet business? The mini-site which has no room for long term success, poor conversion rates and are being eliminated from the search engines not to mention despised by users online or the theme-based web site which is so valuable users and search engines love them. The theme-based web site has endless possibilities for long term growth and if the proper theme is chosen the business owner will have a successful Internet business that they actually love, care about and enjoy and the visitors will certainly be able to notice that making conversion rates soar. Tags: doing search engines optimization, free search engine submit, internet search engine optimization, search engine marketing service, search engine optimization guide, search engine optimization training, search engines optimization, search marketing, seo optimisation, small business seo, successful Internet business
]]> http://googleonlinebusiness.com/weblog/2010/01/30/theme-based-sites-for-a-successful-internet-business/feed/ 0 http://googleonlinebusiness.com/weblog/2009/12/06/keeping-track-of-your-website-and-online-ads/ http://googleonlinebusiness.com/weblog/2009/12/06/keeping-track-of-your-website-and-online-ads/#comments Sun, 06 Dec 2009 22:18:39 +0000 ripraprip http://googleonlinebusiness.com/weblog/2009/12/06/keeping-track-of-your-website-and-online-ads/ When you have a website, you can’t just leave it on its own. You will have to find a way to track how it’s doing. You can’t even just stop at knowing whether or not people are visiting your site. If they are, you have to know how many of them do it. You also need to look into the locations of the people who actually visit, the pages they open on your website, the actual time they spend on each actual page they visit and all other information that reflects their behavior in your site. These are called your visitor statistics and if you really want your website to work as a marketing tool, you need to understand and use them. Of course, traffic is good but it’s not all you want. Traffic that converts to sales is. Again, this is not something you can help with guesswork or intuition. You need to have a scientific way of providing an answer to the all important question of how much traffic you’ve had that actually ended up with a purchase. This is, after all, the most important question of all when it comes to ad tracking. Therefore, you can’t answer it with anything less than scientific. The other question now is, how do you make traffic end up in sales? While there’s no hard and fast rule on this, you can try to do your best in improving your site according to the response and behavior manifested by your visitors as told by your website statistics. For example, you have a web page where a lot of people spend at least this number of minutes reading and viewing your products’ images. And then, you have a similar web page where people barely reach fifteen seconds visiting before they click away. By knowing which how much people enjoy each web page you have, you would know which products need more marketing and which may be more in demand and should increase in supply. Or by simply knowing from which geographical location your visitors are, you would know where you might need to work on building your brand more. The value of these statistics don’t rest on your knowing them. You need to act on them as well in order for your website tracking efforts to be worthwhile. And when it comes to tracking that website, you need a software to do the job. There is practically no means for you to manually detect and record activity on your site. But with a specially designed software, you can be assured of regular and accurate reports. Related to tracking your website statistics is tracking your online ads. That’s because these ads will always play a role in delivering traffic to your site. Unless you’re able to track your ads as well, website optimization efforts may not come full circle.