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Backlinks often described as ‘inbound links’ are key to the visibility of your web pages in the search engines and attracting visitor traffic. When thinking about backlinks there are three things you need to consider, the source from which the backlinks originate, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The amount of backlinks

The number of backlinks to a page is one of the elements the search engines take into account when deciding where to position the page in the SERPS (Search Engine Page Results).

The source of the backlinks

Backlinks are like votes – the higher the number of votes (backlinks) the more relevant and popular the page is viewed by the search engine. But ‘votes’ passed through backlinks from trusted or authoritative pages to a page have greater influence over the search engines view of this page than backlinks originating from pages with less ‘trust’ or authority. Great examples of trusted sources of backlinks carrying higher authority are pages in education (.edu) and government (.gov) web sites..

Google Page Rank

Google has the concept of ‘page rank’, this is the property it attributes to a page it considers to have accumulated authority over time from backlinks pointing towards it.

The ‘anchor text’

When you see a backlink on a web page it sometimes has a label a word or text associated with the information at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines give to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for sites related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common mistakes

It’s not unusual for novices to confuse the quantity with the quality of backlinks and easily be frustrated by their lack of progress Having a large number of backlinks to your page doesn’t automatically mean the search engines will view your page as relevant.

How to create backlinks

So let me share with you my fail safe method for getting backlinks that will make the search engines take notice of you and bring the right type and relevant traffic to your web site.

1. To begin with you should focus on choosing the correct keywords.
2. I always aim to create a keyword cloud.
3. I most often start with a single primary keyword or key phrase which has significant visitor traffic.
4. To discover how much visitor traffic is being generated by searches for my primary keyword I use the Google keyword analyzer tool.
5. The Google tool creates a list of keywords related to my main keyword and from this list I flesh out my cloud.
6. Using this cloud I put together a selection of content containing articles, videos and blog posts each with backlinks labeled with the right anchor text and then use a suite of content distribution systems to send my content to a group of directories.
7. My golden rule is to author content that will attract traffic and compel them to follow the backlinks to my money pages as well as send backlinks.