Posted by ripraprip | Posted in Home Base Business | Posted on 20-08-2009
Tags: browser, customers, domain, domain name, email, engine, help, hosting, internet, money, my, name, online, publish, register, site, start, start my website, start up a website, started, surf, today, up, web, website
This series of posts is for the person asking “How do I start my own website?”. To begin with: What do you want your website to portray? Thoughtful consideration of your website’s future direction will help you in deciding on the optimum domain name for your site. One of the best things you can do for your fledgling website is to bestow it with an appropriate, catchy, easy to remember domain name. Hopefully at this stage of the game you already know that Search Engine placement is critical to getting visitors to your website. Among other factors, the domain name you choose will help you in getting to the “top of the charts”.
What if someone else already owns the domain name you wanted? Is it still possible to buy it? The answer is a qualified YES. It’s possible, but there are conditions. With some research and hard work you can still possibly register that coveted domain name even if someone has beaten you to the punch. Instead, let’s check out some alternative strategies to get the domain name you want:
Hyphenated Names One strategy to consider if the domain name you want is already taken would be to hyphenate it, as in turning ricksantiqueshop.com into ricks-antique-shop.com. Is hyphenating the best way to go? Yes and no. If you want a domain name that is already taken by someone else and is already a well known, well traveled website, this might be a bad move, because users already familiar with the original domain name will just type the original, non-hyphenated version into their web browser, and end up not at your site but at your competitor’s site. Not what you were after! Word to the wise: keep the domain name as short as possible. The longer the name, especially with dashes in between words, the more likely that potential visitors to your site will enter it incorrectly into their browsers, thus foiling the chances of them visiting your website and costing you customers! So, the shorter the better. But if the name you have chosen is already taken and there is no chance of getting it from it’s owner, and the owner either has no website or a poorly designed one with little traffic, this can be a good strategy in purchasing a name. But be careful: the last thing you want is to cause internet domain name confusion because you have decided on a domain name registration that is so close to a major competitor’s name that you end up losing business to them.
Longer or Shorter? If you want to, you can purchase up to a 67 character long domain name. You could purchase a domain name like thelongestdomainnameintheworldandthensome
andthensomemoreandmore.com which is 63 characters long, but why would you want to do that? Can you envision anyone wanting to type it into their browser? My website is www.StartYourWebsiteToday.com When choosing my domain name I wanted something that in a few words would tell the web surfer what to expect from my website. Good name selection can be helpful also with search engine ranking. When choosing your domain name try to keep it short and concise, and if at all possible let the name tell the story of the site. Remember, keep it short!
Brand Name or Generic Whether or not to call your website by a brand name or to make the name a more generic description of your business online is the question. Definitely if your business is known by a fairly well known brand name, then you would want to try and secure that as your domain name. For instance, Nike.com is a well known brand name site, although there is nothing in the domain name to suggest that it is a site about shoes. Still, Nike is such a well known brand name to the public that people automatically know what they will be shopping for when they get there. If your brand name is well known, definitely try to obtain your brand name as a domain name. But if your company is Nike or Coca Cola or Budweiser don’t discount the idea of buying the domain name shoes.com or soda.com or beer.com if they are available as well. People often search the web using generic terms, more so even than brand names. A person is more likely to search the internet with generic terms like shoes or footwear or sneakers than to search by a single brand name, even one as big as Nike. So if possible cover all the bases. You can have as many domain names as you want pointing to a single website, so the more generic terms you can acquire that directly describe your business, the better. A generic name if your business is new or not yet well known can get great results, if you can find a good one. To start your search for your own unique domain name, here is a link to a domain name search engine. So in conclusion, the first step in “how to start a website” is in the wise choice of your domain name.
