Posted by ripraprip | Posted in Internet Marketing | Posted on 24-06-2009
Tags: customer survey, feedback, market research, marketing, Online surveys, visitors, web design, web performance, webmaster
There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitor spends accessing the website.
However, despite the vast amount of detailed information that is available what is missing is anything to tell the webmaster what the visitor was thinking. Did they like or dislike the site? Was the layout easy to understand or confusing? Was it easy to navigate the website and were they able to find the information they wanted?
A website may be generating sales but why are some people that visit the website not buying anything? Was it because they didn’t like what the product or service were or was it that they couldn’t find what it was that they wanted?
Web based surveys provide webmasters with an accurate method of answering these types of questions. Direct feedback from the website visitors means that there is no longer the need to guess, just ask the visitors how they found the site and if they found what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they discover the website?
- Are they accessing the website for business or pleasure?
- Were they able to find the information they were looking for?
- How easy was it for them to navigate the website?
- Would they recommend the website?
A good website survey will be concise and will collate information that once analyzed will provide valuable information to help improve the website.
An alternative to a more traditional customer survey would be to ask just one or two questions at strategic points. For example, ask visitors at the end of the registration process if they found the procedure quick and easy; or after ordering an item ask if they found the ordering procedure and payment methods straightforward. To ensure that the questions don’t become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
